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CURSOS
de EXTENSÃO
para 2006 |
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| 1º
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| SEMANAS
e PALESTRAS |
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| EVENTOS
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| PROGRAMAS
de CAPACITAÇÃO 2006 |
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Curso
de Extensão:
MARKETING & BUSINESS ENGLISH
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| Lecturer |
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MARA DE VITO
U.S. Citizen, Over 12 Years Living In Canada & Usa. B.A. In English
Language & Literature From Usp. Mba In Marketing From Fea-Usp;
Extensive Teaching Experience Both Nationally & Internationally. |
| Duration |
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•
A
32-hour course from September 2nd to November 11th
Classes on 9/09, 9/16, 9/23, 10/07, 10/21, 10/28, 11/11 & 11/18
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| Schedule |
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Saturdays,
from 8:30 am to12:30 pm.
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| Enrollment |
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Minimum of 20 to 40 students. |
| Investment |
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R$ 480,00 (all material included)
• R$120,00 at registration
and 3 post-dated checks for R$120,00 dated Sept. 20th, Oct. 20th &
Nov. 20th
• 5% discount for payments
upfront |
| Target
Audience |
| •
Open to all interested in learning Business & Marketing
Fundamentals & Language Terminology for personal, educational
and professional enrichment. |
| Prerequisite |
| •
Intermediate English & Upper Levels. |
| Objectives |
•
To offer all participants the opportunity to become familiarized with
Business & Marketing Principles and Terminology in the English
Language.
• To acquire basic notions
of Business Language & Marketing to be better equipped for the
academic and work career. |
| Methodology |
•
Theoretical & practical classes with group debates on general
Business and Marketing related topics and real case study analysis,
reading activities, listening comprehension practices, written class
& homework assignments.
• English Language Practices:
Group Dynamics, Role-Play, Audio & Video Tools, PowerPoint Presentations,
Hand-outs, Group or Individual Student Presentations. |
| Course
Content |
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•
Basic notions of Business Administration
• Marketing Principles
& Fundamentals
• Practical & Current
Marketing Case Studies
• Business Newspaper &
Magazine Articles
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| Class
Material |
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Principles of Marketing, Philip Kotler
• Marketing Administration,
Philip Kotler
• Financial Times &
New York Times (selected articles)
• Newsweek & Time Magazines
(selected articles)
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| Registration |
|
• August 14th to September 15 - Mon. to
Fri., 11am to 8pm & Sa., 8am to 12pm
Setor de Comunicação, 011-3188-6700, Ext. 6720
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| Course
Venue |
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Av. Brig. Luís Antônio, 871, Building 4, Room 444 |
| Certificate |
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For all attendees with at least 75% attendance record. |
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